Sandra Brewer and Allison Hailes property lobbies
Sandra Brewer and Allison Hailes

Marketing executive Sandra Brewer has been appointed executive director of the Western Australian chapter of the Property Council, replacing Lino Iacomella, who has stepped down after 13 years. Meanwhile, the Urban Development Institute of Australia WA’s chief executive Allison Hailes has resigned, citing family issues. 

Ms Brewer was most recently general manager of marketing for National Lifestyle Villages, and previously founder of brand consultancy Perceptive Marketing. She was also formerly involved in state politics, representing the Liberal Party, but has now resigned from all positions.

Property Council of Australia (PCA) chief executive Ken Morrison said Ms Brewer was the right person to lead the PCA is WA.

“Sandra is an intuitive leader, a strategic thinker and an experienced communications specialist – all skills that will be vital as we support efforts to continue WA’s economic recovery,” he said.

Sandra’s commercial experience means she understands how strong ideas and effective advocacy can influence opinions and outcomes. This will be invaluable in achieving the goals of the Property Council and our members.”

Ms Brewer said she was excited to join the PCA.

“The property industry plays an enormous role in the economy and in people’s everyday lives. I’m looking forward to working closely with members and highlighting the role they play in the community,” she said.

“This is an important time for Western Australia with some confidence returning to the business community and a new government which is making positive announcements and investments for the future.”

Allison Hailes resigns

UDIA WA chief executive Allison Hailes has announced her resignation, saying she will move to the UK to spend time with her elderly parents. 

UDIA WA President Nick Allingame congratulated Ms Hailes for her time.

“Allison has been integral to UDIA’s continued success and growth as the leading organisation representing the property development industry in Western Australia,” he said.

“During her tenure, Allison has played a significant role in several major government reform processes including the current planning reform; housing affordability; strata title reform and improvements to development contribution schemes.”

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