As you can imagine, we check out our Google Analytics on a fairly regular basis to see what stories you like most, and how long you spend reading them. Because, dear reader, as I’m sure you will know, we aim for depth as well as breadth. So will you stick with a long article or is it just click and flick?

The answer pretty reassuring that we’re on the right track. Average read time is pretty impressive we reckon, at 7.22 minutes per page.

So what’s the result for popularity which we looked at over the past 30 days? We had a fair idea that the lithium story would make it to the top. And it has. Seems we are all keenly aware of how important this material is to the life we want and now we know we need to think about where it comes from and how it’s procured. The era of ethical sustainable procurement is surely upon us.

You could also say it’s part of our ongoing fascination with all things technology and scientific/inventive. And so, again, the next biggest number of hits was for a story on a cool brick that can capture thermal energy.

At number 3 was our fun story from our prolific commentator/writer Dr Stephen Dark who’s landed on our pages in recent times with plenty of pizzas and sometimes great humour.

Check out his millennials piece and the era he reckons they’ve created, neo-miserabilism. Some of us found his term very amusing; granted not the millennials on our team.

One of our readers was a tad miffed. “I don’t understand it,” he said, “maybe because I’m Gen X, but millennials have literally had everything handed to them on a silver platter.  They’ve had the best education, not had to work at an early age to even afford a phone or anything they wanted, any information readily accessible via internet or social media, better connections, not fighting to survive with basic needs, more supported with any gender/sexuality issues, and were taught at school that everything they did was perfect, etc.”

So, in response, I shared with him a comment from a millennial aged, oh, about 14 at the time: “Mum, we’re actually really deprived because we’ve had everything handed to us on a plate, we’ve never had to struggle for anything – like you and dad.”


And while we’re on the topic of struggle and striving, don’t miss the great piece from Mick Daley at no 4, on how regional areas are doing amazing things with the age old Australian tradition of building cooperatives. Mick has found some fabulous stories of communities brimming with inventiveness, determination and a sound eye on sustainability in all its senses. It really shows what resilience is all about.

As an inspirational story it’s well worthy of emulating. His latest piece though, a submission for the literary Horne Prize may spark bucketloads of admiration but maybe not as much desire for emulation. No spoiler alerts here, just read it, Up Expletive Hill, to see how brave some people are on behalf of the rest of us, as we sit in comfortable homes and offices, hoping someone or other will save us from climate disaster. With no rewards for themselves but plenty of cost. Remember change comes in a bell curve. Those at the front taking the brunt (suffragettes who chained themselves to iron railings and went on hunger strikes, alongside any number of other people fighting for human rights) the middle ground helping the silent majority find their loud voices those at the rear that you have to drag with you because, well…they’re just there.

Top 10 articles – by popularity past 30 days from 24 October 2020Reading time
1. Where’s your lithium from? EU’s New Green Deal to track critical materials00:10:30
2. The thermal energy brick that promises to end our grid stability woes00:11:20
3. Gucci and Oscar Wilde were right: the truth about fashion00:13:28
4.The amazing world of our thriving co-operatives, especially in the regions00:14:22
5.Millennials in the age of “neo-miserabilism”00:15:13
6.Landcom’s patterns for cooling the commons in Western Sydney00:08:59
7. Construction’s cowboys to get a shakeup in NSW00:10:32
8. Apple, Google, Amazon, and Microsoft under the greenwash spotlight00:10:47
9.Nikola Tesla dreamed of free electricity; what happened?00:16:08
10. Brad Draper: building Aboriginal social housing with long term sustainability in mind, and practice00:10:03

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