20 November 2012 — Renewable energy should play a part in Australia’s future energy mix, according to 83 per cent of Australians who took part in a global survey.
Findings from the Global Consumer Wind Study will be used to help launch of the Energy Transparency campaign, by wind turbine manufacturers, Vestas Wind Systems and Bloomberg New Energy Finance, in Sydney on November 21.
The global campaign aims to raise awareness of corporations’ efforts to embrace renewable energy and gauge consumer demand for renewables.
The survey, held in 20 countries asked more than 24,000 consumers about their views on climate change, energy use and products developed with renewable energy.
Of the 1000 Australian respondents, 83 per cent wanted use of renewables to increase in the next five years. More than 60 per cent of respondents showed a greater willingness to buy products made with renewable energy.
Dovetailing with the GCWS is the Corporate Renewable Energy Index, a survey examining more than 300 of the world’s leading companies’ procurement of renewable energy. The Index measures the proportion of energy that corporations voluntarily obtain from renewable sources – as opposed to that resulting from government-mandates and subsidies.
It also examines how companies source their renewables; in Australia this is mostly done by purchasing Renewable Energy Certificates and carbon offsets.
The 2012 Index found renewable investment by companies had steadily increased since 2004, aside from a lull caused by the Global Financial Crisis. Most CREX companies meet a small proportion of their energy needs with renewables, but an increasing number see the value of a sustainable image and source all their electricity from renewable sources.
Vestas chief marketing officer Morten Albaek said this year Australians had further increased their uptake of renewable energy on the back of government policy and market forces.
“Demand for renewables in the Australian market is maturing, with Global Consumer Wind Study results putting it somewhere between the US and highly developed German markets,” he said.
“The mass market widely accepts climate change and the risks it poses and most people are trying to do their bit to mitigate these risks.”