George Reinke is so sure his Reynard Wood is a winner that he doesn’t necessarily want investment from the VC judges during our Spanish Inquisition into the next green unicorn. Instead, he reckons they’ll need to make a very good pitch to him, given the investors he’s already got clamouring for a piece of the action.

This is not entirely a joke.

The material he is promoting is called Reynard Wood. It’s a composite that he says is way more long lasting than timber, looks and feels like timber – even cuts like timber. But it’s as strong as concrete yet much lighter. Perfect for outdoor uses as a replacement for railway sleepers, retaining walls, and those horrid plastic materials that’s used as a fake timber in many places. Officially, it’s a HPFRCC – or high performance fibre reinforced cementitious composite).

Compositon of the hybrid sleeper product

Even more amazing, it’s made from industrial waste, primarily iron ore tailings and hemp, that are made in Australia and shipped to China for processing.

But George has loads of ideas for what comes next. In particular, he’s eyeing off the massive scale that outlets like Bunnings can offer. And then there’s the opportunity to create floors with it. It’s like he’s got a peek at a nice green unicorn peeking around the corner…

Catch George and his story at Circular Disruption on 12 November. Grab your tickets here!

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