Assemble Managing Director, Kris Daff

Melbourne-based Assemble plans to deliver almost 1000 new social and affordable housing units without the need for government investment.

The move follows rezoning of two major sites in Victoria with a projected value of $1.2 billion.

The formerly prime industrial sites in Clayton and East Bentleigh were rezoned under the Victorian Planning Authority’s Fast Track Projects Program, part of the government’s COVID-19 response plan to help stir economic activity.  

Assemble’s managing director Kris Daff welcomed the rezoning as “a strong move that ensures Victorians will have the appropriate supply of social and affordable housing to meet our critical shortfall”.


The Clayton site, located at 209-211 Carinish Road, was formerly home to PMP Printing and covers eight hectares. Under Assemble’s plan, it will be transformed with a proposed 1180 new homes and three new local parks, as well as over 4500 square metres of commercial space, including office and retail.

This will include a 680-apartment development offering under the company’s social and affordable build to rent model. 

Around 20 per cent will be delivered as social housing managed by company partner, Housing Choices Australia. A further 35 per cent of dwellings will be dedicated affordable housing targeting essential workers and the remainder will be delivered as market housing.

“Our partnership with Housing Choices Australia enables us to fast-track the delivery of social housing, without the need for government participation,” Mr Daff said. 

East Bentleigh 

The East Bentleigh site at 246 East Boundary Road will host Assemble’s masterplanned, East Village community development, which is also yet to be approved.  

The area will include 3000 dwellings, 15,000 square metres of retail floorspace and 80,000 square metres of commercial.

As with the Clayton site, the company will construct a specifically build to rent block, featuring over 940 units, with social and affordable housing making up a little over half of dwellings.

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