Western Australian agriculture start-up Australian Honey Ventures (AHV) has secured two export deals to the Middle East market. The deals will see medicinal grade Australian honey on pharmacy shelves in Kuwait and United Arab Emirates (UAE), with an estimated 150 tonnes of medicinal honey to be exported to the region by 2025.
The Australian owned crowdfunded social enterprise says it is committed to fair trade and sustainable practices, with a profit sharing business model, which it claims has the potential to increase revenue for eucalyptus honey beekeepers by up to 400 per cent.
The start-up has a payment system based on the antibacterial and medicinal strength of the honey, rather than their variety, which they say has long been a problem in the industry. AHV chairman Stephen Fewster says that through the organisation’s system of profit sharing, it will “have become the first Australian honey company to have introduced a ‘pay-per-total activity’ pricing strategy for WA Eucalyptus honey”.
The start-up has a presence in China through the BeeWell honey brand, and is now launching a second crowdfunding campaign in January. It plans to open opportunities for shares on 15 February 2022.