IKEA's sustainability studio

A quarter of people don’t understand there’s financial benefits to being sustainable, a survey conducted by IKEA has revealed.

The survey, released as part of IKEA’s People and Planet Positive Report, also found that almost half of people don’t know where to begin to make their homes more sustainable, with 39 per cent finding the concept “completely overwhelming”.

“The findings … suggest there is still work to be done to demonstrate how easy it is for people to make small, simple changes to help create a more sustainable life,” the report said.

“Many Australians have a perception that being sustainable not only comes at a cost but is also a difficult and overwhelming challenge to master.”

In positive news, more than half of those surveyed (57 per cent) were aware of both time and cost savings of using products like LED bulbs and water-efficient taps.

Richard Wilson

The report said this was a “great opportunity” to engage consumers to become more sustainable.

As part of the report launch, IKEA has set up a “sustainability studio” at Central Park in Sydney to represent a sustainable apartment, which demonstrates how easy it is to make simple changes that have great cost and sustainability benefits.

“At IKEA, we want to help our customers live a more sustainable life at home,” IKEA Australia sustainability manager Richard Wilson said. “We believe by working together we can make a big difference to our environment, as well as to our customers’ hip pockets.”

The report is part of an overarching sustainability strategy that aims to develop and promote sustainable materials and appliances, use 100 per cent renewable energy worldwide by 2020, and source 100 per cent of wood, paper and cardboard from sustainable sources by 2020.

In Australia, the company has already done large-scale solar installations on multiple stores, and last year banned the sale of non-LED lighting.

Read the People and Planet Positive Report 2016.

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