28 February 2014 – It’s easy to see what our most popular stories are by glancing at our weekly and monthly rankings on the front page. But at The Fifth Estate, our readers are also clearly motivated by intensity. So what are our most deeply read articles?Keep in mind that a linger time of  just under a minute per page is considered very good on websites.

The story on indoor toxins is rates a phenomenal 5.18 minutes. Understandable when you think how personal this issue is and how it can affect us all –  in homes, offices – any indoor space.

Siobhan Toohill is next top read. The interview is a catch up with Toohill nearly 12 months into her  new job at Westpac. The score? A huge 4.23 mins. No surprises there. Toohill has some serious fans in green.

The interview just edges out a great story from Willow on the Wagner family, which is promising – believe it or not – the world’s greenest airport, at Toowoomba. Time on post: 4.21 mins.

The most popular story this week, is the CSIRO report that greener houses can cost less than their energy guzzling counterparts.  Cameron found this story, sitting there quietly on the CSIRO website, unannounced – no media fanfare to shout about this hugely important piece of research. Unbelievable really. Average read:  3.07 mins.

Here’s the whole list for the most popular stories this week

Most popular stories with how much time spent on page

CSIRO: Green houses cost less to build and run

00:03:07

Green Property Index: green buildings outperform market

00:01:42

Sustainable airport destined for Toowoomba

00:04:21

Siobhan Toohill: on the move to Westpac and making an impact 

00:04:23

Lend Lease backs out of Abbot Point

00:02:18

Sustainable airports: who’s performing and who’s lagging?

00:03:02

The difference between green and sustainable

00:03:22

Tony Arnel on the promise of modular construction

00:03:04

Job news Archives

00:01:47

Victorian government in panic mode on energy

00:02:39

Bathurst Burr: When self-deception is a standard condition

00:02:03

Is it green? Airport carbon accounting explained

00:01:50

The role of urban development in decarbonising cities: part 2

00:02:36

IMF on sustainable facilities management

00:02:03

Indoor toxins – the new frontier for sustainability

00:05:18

News From The Front Archives

00:01:17

Geelong’s Better Block first in Australia

00:01:38

News from the front desk: Issue No 180

00:02:06

The role of urban development in decarbonising cities: part 1

00:02:55

Most popular stories this month

On the monthly scorecard, there are no surprise that the Jobs section rates at the very top in terms of popularity. It usually does. It shows a deeply business focused readership that knows that following the jobs action means following the industry action. It’s a quick read, average 1.47 mins.

The deeper reads this month were topped by the freight train story on women in sustainability leadership. It included some wonderful cut-through comments from the panel. Average read time, 4.13 minutes, just ahead of the building profile story on 8 Chifley, Sydney.

Top monthly stories by popularity, showing time on page

Job news Archives

00:01:47

Study: white roofs reign supreme

00:03:11

The role of urban development in decarbonising cities: part 1 –

00:03:25

Green Property Index: green buildings outperform market

00:01:59

Report: Australian property sector failing on sustainability

00:03:42

Brisbane CitySmart taking the lead on CBD district cooling –

00:03:07

Councils advised to ignore government on sea level rise planning

00:03:45

8 Chifley: the journey to high performance

00:04:08

Lighting the path to solar without the capital cost

00:03:03

This is a freight train fellas: are you on or off?

00:04:13

Tonnes of sludge to be dumped on Great Barrier Reef –

00:02:57

Retirement homes taking sustainability seriously

00:02:07

News from the front desk: Issue 177

00:03:16

Green Building Council to certify retail fitouts

00:03:40

Indoor toxins – the new frontier for sustainability

00:04:02

News From The Front Archives

00:01:01

Chiara Pacifici: Perth’s real estate change agent

00:02:53

Green houses cost less to build and run

00:03:08

Heatwave map predicts Melbourne’s vulnerable areas –

00:01:08

The role of urban development in decarbonising cities: part 2

00:02:58

Commercial building disclosure expansion shelved

00:02:36

Critique of BASIX review hits the mainstream

00:02:42

News from the front desk: Issue 179

00:03:46