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The Fifth Estate

The Fifth Estate

Green buildings and sustainable cities – news and views

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Author Archives: Sergio Brodsky – Brand City

Posted inSpinifex

The stinky symptoms of taxpayer-funded advertising and why the model needs to change

by Sergio Brodsky – Brand City 12 August 201912 August 2019
Posted inSpinifex

Sustainable places need sustainable brands, sustainable brands need sustainable places

by Sergio Brodsky – Brand City 18 June 2019
Posted inSpinifex

Brands too should want you to panic: How fear in advertising can work to energise action on the climate emergency

by Sergio Brodsky – Brand City 12 June 201913 June 2019
Posted inBusiness & Politics

The grey context for green advertising

by Sergio Brodsky – Brand City 6 June 2019
The marketing of green and how to make it appealing for the mass market
Posted inPublic/social/ethical

The marketing of green and how to make it appealing for the mass market

by Sergio Brodsky – Brand City 7 May 20197 May 2019
champagne bottle sabrage
Posted inPublic/Community

Fake it or make it: when it comes to place branding, don’t get stuck in the middle

by Sergio Brodsky – Brand City 30 April 20194 May 2019
The Burj Jacinda Adern
Posted inPublic/Community

Silencing urban terror like dead-end streets

by Sergio Brodsky – Brand City 26 March 20194 May 2019

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