11 December 2013 — eTool has appointed Portia Odell as marketing and communications coordinator to help promote the company’s Life Cycle Analysis and Life Cycle Assessment analysis

Ms Odell was previously in a similar role with Perth’s City Farm and has worked as an intern for Simply Carbon. She was also recently an assistant producer on TEDxPerth in October 2013, and holds a Bachelor’s Degree in Environmental Science and Public Policy, from St Edwards University in Austin Texas.

eTool have contributed to Kings Square in Perth, where John Holland, Broad Construction Services and Cundall are using the company’s LCA software and advisory service to achieve points under GBCA’s Innovation Challenge.