Brief – 28 September 2010 – Rural Industries Research and Development Corporation’s new website launched on 23 September, to acclaim from Greens Senator Christine Milne as an opportunity for farmers and communities to connect.

Senator Milne said: “The organics hub website will be invaluable to consumers, but it will also provide a huge opportunity for farmers around Australia who are fed up with being the price takers from the processors in the bulk commodity markets.

“This provides the opportunity for them to transition and bypass traditional marketing mechanisms.

“The website, combined with the national broadband network, opens the door to a whole new direct relationship between farmers and consumers. That can only be good for the environment, public health and rural communities.”

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