In a move that underlines its growing global activities and alignment with the WSP group of companies, Australian green engineering group Lincolne Scott has re-branded as WSP Lincolne Scott.

The re-branding brings significant benefits to both organisations. For Lincolne Scott it means access to the extensive international network of the WSP group of companies, while WSP will leverage the expertise and global reputation of Lincolne Scott in international bid teams.

Lincolne Scott’s managing director, Che Wall, says the move is a win-win for Lincolne Scott as it cements the opportunities and benefits of being part of a global network.

“The decision to re-brand as WSP Lincolne Scott reflects a natural evolution since we joined the WSP Group in mid 2007, and the reality that both partners have been strengthened by the union,” said Wall.

As examples of the benefit of the WSP network to Lincolne Scott and its clients, Wall pointed to the fact that Lincolne Scott’s bid team for Barangaroo is leveraging the London based WSP team that developed the sustainability master plan for the world’s first carbon-neutral zero waste city, Masdar.

WSP’s carbon foot-printing expertise has also been sourced through Lincolne Scott for work with Sydney-based clients at Lend Lease Corporation and Grosvenor.

Equally, Lincolne Scott has been playing a key role in WSP’s environmental offering, being called upon by WSP in its bid for the Finnish Low2No project (a competition to design an energy and innovation block in Jätkäsaari, Helsinki) and in its commission to draft green building regulations for Dubai.

Lincolne Scott’s specialist brand, Vision Design, was brought in by WSP to a major retail project in Dubai for Majid Al Futtaim (MAF), manager and developer of Dubai’s Mall of the Emirates and one of the top businesses in the UAE. Lincolne Scott’s specialist audio visual team is also being used on various WSP projects including the Grand Hyatt Dubai.

WSP will establish a permanent office of Advanced Environmental in its head office in London in early 2010.

“The global exposure we have gained from being part of the WSP Group is also paying dividends, with a growing number of international commissions in our own right,” Wall said.

Lincolne Scott is designing the sustainability initiatives for the world’s largest private development in history – the US$30 billion Songdo City, a master planned development on reclaimed land near Seoul in Korea.

Through its Bangkok office, Lincolne Scott was recently awarded the Ho Chi Minh City headquarters of the flagship bank of Vietnam, Vietcombank, with acclaimed New York based architects Pelli Clarke Pelli, whose previous projects include the Petronas Towers in Kuala Lumpur.

The group is also delivering strategic work on two commissions in London, awarded independently of the UK- based WSP Group.

lblundell@thefifthestate.com.au

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