2 May 2013 — To complement the super Green Star status of Grocon’s Pixel building in Melbourne, real estate service firm CBRE is not only talking the green talk, but also walking the green walk – quite literally. CBRE agents showing the Pixel building to potential clients will be leaving their cars at home and walking to the appointment in an effort to put Pixel’s sustainability credentials at the forefront of the marketing campaign.
Working in collaboration with advertising agency Nose to Tail, other novel means of solidifying the green ideology of Pixel includes recyclable bamboo USB sticks, the minimisation of hard copy documents through a strong web and social media presence, printing on Forest Stewardship Council-approved paper and using only recycled materials for building signage.
“We knew that a ground-breaking building of this nature demanded a market leading campaign which incorporated the same sustainability ideals being promoted by Grocon,” Josh Rutman from CBRE’s sales team said.
“CBRE is dedicated to developing its already extensive array of sustainability
initiatives and this is just one more step in the right direction,” he said.
The price tag is expected to be between $6 million and $7 million.
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