5 March 2013 —In Australia 68 per cent more firms expect to be at “high levels of green” by 2015, building on a  56 per cent jump from 2009 to 2012, a new global survey from McGrath Hill found.

Architects, engineers, contractors, consultants and building firms around the world are moving towards green building, with 51 per cent of respondents of a new survey planning for more than 60 per cent of their work to be “green” by 2015, the survey found.

McGraw-Hill Construction’s SmartMarket Report, “World Green Building Trends – Business Benefits Driving New and Retrofit Market Opportunities in Over 60 Countries”, found the figure was well up from the 28 per cent that said the same for their work in 2013 and double the 13 per cent in 2008.

The study found that from 2012 to 2015, the number of firms anticipating that more than 60 per cent of their work will be green:

  • More than triples in South Africa
  • More than doubles in Germany, Norway and Brazil
  • Grows between 33 and 68 per cent in the United States, Singapore, the United Kingdom, the United Arab Emirates and Australia.

The key driver to going green was that green building was now a business imperative around the world, the survey found.

In the 2008 report, McGraw-Hill Construction found that the top driver for green building was “doing the right thing”. However in 2012, business drivers such as client and market demand are the key factors influencing the market.

McGraw-Hill Construction industry insights and alliances vice president Harvey Bernstein said the “acceleration of the green building marketplace around the world is creating markets for green building products and technologies, which in turn will lead to faster growth of green building”.

“And the fact that green is growing in all parts of the world indicates that there are market opportunities in both established markets as well as developing countries.”

They survey found:

  • 76 per cent report that green building lowers operating costs
  • More than one third point to higher building values (38 per cent), quality assurance (38 per cent), and future-proofing assets (36 per cent).
  • 19 per cent believe their operating costs will decrease by 15 per cent or more over the next year
  • 39 per cent believe they will see savings of 15 per cent or more over the next five years

In 2012, 89 per cent of global industry professionals reported using or specifying a green building product, and 91 per cent expect to do so by 2017,” the survey found.

The most significant green building product opportunities are in the categories of electrical, mechanical, and thermal and moisture protection with at least 60 per cent of survey respondents stating that they had installed or specified products in these categories in 2012, with a slightly higher percentage expecting to do so by 2017.


Under “global regional observations” the survey stated:

“With a long-established green building market, commercial construction is the leading sector for green activity in the next three years, though other projects are also planned.

“With a multitude of drivers motivating the market, it is key to orient messages appropriately, so offering easy-to-understand intelligence on the benefits of green will be important.

“Australian firms are driven by health and well-being and lower energy use as the top social and environmental reasons to build green.

“They also value the greenhouse gas emission reductions that green buildings can lead to.”

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  1. Its also more profitable.

    We have seen examples in the commercial office industry, agriculture, the built environment and even wine production (New Zealand) where the management/owner has invested in green strategies and the pay back has been quicker and greater than expected, delivering unexpected profits consistently.


  2. Late last year, the Managing Director, Don Vinciguerra made a bold decision to bring into the team an environmental consultant. As a player in the Perth construction industry, both residential and commercial, Capital Build believes that it has an important role in driving a sustainability agenda by improving its own performance and translating that into its demands on suppliers.
    While the agenda is growing rapidly and industry is without doubt taking bigger steps towards addressing sustainability in its performance, all of us are clearly in a position to drive forward the agenda more widely and more quickly. Don believed the team needed the right support and needed to be “educated”.

    That is a considerable challenge for any organisation but through “Achieving Sustainability in Construction and Procurement” we are accepting and addressing that challenge.

    Capital Build has an important role to play in sustainable building and we believe it is the best interest of the environment to make our impact as light as possible without compromising the legacy of the future.
    A bold decision paying off for the company!