UPDATED 19 October 2009 – Green group GetUp has raised $162,000 since last Monday (12 October 2009) to fund a television advertisement to counter the huge public relations campaign by the coal industry in federal marginal electorates.

The GetUp ad, featured here, will be used to parody claims by the coal industry that its product can be made “clean”.“Once people see it, every time they see the coal lobby’s ad they’ll think of our parody,” GetUp, a gorup with more than 330,000 members, says in its email being circulated to raise funds.

“That means you could make every marketing dollar the coal lobby spends work against them.”

The coal lobby used Neil Lawrence, the man credited with the highly effective “Kevin07” campaign used to brought Kevin Rudd to federal office, to design the ad.

Key targets for the coal lobby’s media campaign are the central Queensland, Labor-held seats of Flynn, Capricornia and Dawson, and the Hunter Valley, a major coal mining region in NSW.

Following is the full text of the GetUP email:

Dear friends,
Have you seen what the coal lobby is up to? Right now they’re blanketing the airwaves in coal country marginal seats with a new ad campaign, in an attempt to undermine our transition to a clean-energy economy and strong-arm politicians into giving them extra handouts.
We need to expose their ad campaign for what it is: a highly-paid rebranding exercise. The good news is we have just the ad to do it. “Once people see it, every time they see the coal lobby’s ad they’ll think of our parody. That means you could make every marketing dollar the coal lobby spends work against them.
In just weeks the Government will decide how much extra tax-payer assistance the coal industry will get – can you chip in to get this ad on air before Parliament resumes next week?
The coal lobby has brought out the big guns for their campaign – the same man behind ‘Kevin07’ is running their campaign. And there’s already signs it may be working – with key politicians dancing to the coal lobby’s tune. They want to further weaken the Government’s woefully inadequate emissions trading scheme with even more exemptions for the coal lobby.
You can show Labor and Liberal leaders alike that there’s something more powerful than the polluting lobby: everyday Australians, like yourself, who are fed up with weak action on climate change and are willing to do something about it.
If we raise enough in the next 48 hours we’ll buy ads on TV spots like Meet the Press and Sky News, as well as in the areas that the coal lobby are running their ads, so that Kevin Rudd and Malcolm Turnbull can see that Australians are not buying the coal lobby’s line:
As part of our ReEnergise Australia campaign, GetUp members have been going door by door, block by block in targeted marginal seats across the country. They’ve been telling their friends and neighbours about the importance of renewable energy to Australia’s environmental and economic future.
Don’t let the coal lobby undermine the grassroots efforts of your fellow GetUp members and volunteers with their slick marketing tricks. Watch this ad and donate to stop the coal lobby in its tracks.
Thanks for being a part of the solution,
The GetUp Team
PS – GetUp members are taking the story of clean-energy jobs to Australia’s doorsteps. But in order to get that message out, we have to counter the marketing ploys of well-resourced lobby groups like the Australian Coal Association. Watch our ad and donate to send the message that cutting emissions creates jobs.
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