A demand responsive bus service will begin running in Western Sydney from December 4, meeting the city’s travel demand by offering dynamic routing, stopping and passenger clustering, according to Transit Systems and Bridj.

The technology groups nearby passengers with similar traveling requirements and provides walking directions to their closest pick-up location. It then routes based on real-time traffic conditions and only stops where on-board passengers need to, significantly reducing travel time.

The Bridj app will allow customers to book a bus trip with a designated seat and track their vehicle’s arrival in real time.

Transit Systems chief executive Clint Feuerherdt said the technology was already popular with passengers in the US with services in Boston, Washington and Kansas.

“Bridj will help remove large empty buses from our suburban streets, replaced instead with ‘right-sized’ services that enhance value for money while delivering better travel outcomes for everyone in the catchment,” Mr Feuerherdt said. 

“With increasing populations and city congestion, better mobility through optimised public transport is critical in achieving economic growth, social equality and opportunity.

“The Bridj system can support both private enterprise and public transit authorities. For example, by providing data driven evidence that supports network planning decisions or by delivering feeder services that connect passengers onto high capacity bus, rail or light rail corridors.”