31 August 2011 – Residential communities developer Stockland  is designing an index which will measure the  “liveability” of the places it creates.

This index will revolve around six key themes, Stockland Managing Director Matthew Quinn told a sustainability forum in Sydney on 31 August.

They are:

  • Affordable living and working
  • Economic prosperity
  • Access and connectivity
  • Sense of belonging and identity
  • Wellbeing and healthy living
  • Governance and engagement

Innovative approaches to sustainability and customer engagement can deliver strong financial rewards for businesses, Mr Quinn told the Sustainability Challenge: Business Creativity in Practice forum.

The property group has engaged KPMG’s sustainability advisory team to help them quantify, understand and benchmark “liveability”.

Mr Quinn said: “We know that when people buy into one of our communities they are purchasing more than land and a house – they are buying into a lifestyle shaped by the people, activities and environment around them.”

Examples of where engagement and embracing sustainable principles had made good business sense for Stockland included:

Its introduction of the affordable house and land package at under $300,000.  The initial take up at the Highland’s estate at Craigieburn in Melbourne was so successful Stockland has been rolling out similar smaller lots with innovative designs across its communities.

The decision to deliver retail centres earlier into new residential communities is popular with buyers.

The redevelopment of Stockland Forster led to the group achieving the first 6 star retail NABERS Energy rating for a shopping centre, delivering energy cost savings and providing a popular community meeting place.