By Melinda Varley
United Nations Development Programme (UNDP) has launched a new video campaign in a bid to explain what sustainable development is to mainstream audiences using the voice of Spanish actor Antonio Banderas.
The video, which comes ahead of the United Nations Conference on Sustainable Development, Rio+20, to be held in Brazil on 20-22 June 2012, is titled “The Future We Want”. It also uses the voices of French actor Lambert Wilson, Brazilian football star Marta Vieira da Silva and Italian actress Laura Morante.
It has become common practice that government and private sector decision-making mainly takes into account the economic gains of any policy or investment, which often leads to the neglect of the poor and over-exploitation of the environment, the video says.
It aims to explain the foundation of sustainable development planning including that each policy and investment decision must take into equal consideration its economic, social and environmental impacts.
Helen Clark, UNDP administrator, said: “For me, achieving sustainable development is not about trading economic, social, and environmental objectives off against each other. It is about seeing them as interconnected objectives which are best pursued together.”
The public is invited to vote on 100 recommendations on sustainable development.
The video, created by Italian video artist Virgilio Villoresi, uses the hand painting and stop motion technique and hopes to explain what sustainable development stands for in a way that everybody can understand.