30 March 2011 – The Australian development industry’s environmental rating system, EnviroDevelopment, has launched the first ever national standards.

They were announced at the Urban Development Institute of Australia’s national congress in Adelaide along with another initiative, EnviroDevelopment Professional which is designed to provide business development opportunities for green champions.

Since its launch in Queensland in 2006, EnviroDevelopment has awarded accreditation to more than  30 major developments and projects throughout the country, steadily increasing the demand for a national set of standards

Highlights of media statements from the UDIA follow:

EnviroDevelopment is a scientifically-based branding and certification system which recognises exemplary outcomes in six key areas of sustainability – ecosystems, waste, energy, materials, water and community.  The system rewards development projects with permission to display environmental compliance marketing symbols that reflect a development’s level of achievement in each of the six key areas.

A  review involving more than 100 experts including ecologists, lawyers, architects, academics, planners, engineers, developers, economists and environmentally sustainable development professionals,  has resulted in a comprehensive set of standards providing national consistency in greenhouse gas reduction and potable water usage measurements across different development types.

Significant additions have been made to cover ongoing community engagement, provision of social capital, community prosperity, place making and governance. Other changes include the introduction of a construction recycling waste target and expansion of the ecosystems element to cover climate change risk, resilience and adaptation.

Communications
EnviroDevelopment marketing symbols communicate to prospective purchasers that their intended purchase meets stringent environmental and sustainable development criteria. This message is clearly communicated to purchasers through the EnviroDevelopment logo.

The logo is a branch, with six individual leaves, each one representing one of the key areas of sustainability. Developments can apply for accreditation across all or any of the six key areas of sustainability. For each certification achieved, a symbol is inserted into the appropriate leaf.

The certification of EnviroDevelopment projects is overseen by the independent EnviroDevelopment board of management comprising small, medium and large-scale developers, lawyers, and environmental consultants and interested observers, including state and local government and green groups.

Not points chasing
EnviroDevelopment can be distinguished from other certification schemes for several distinct reasons. Firstly, it is target based. Other schemes assess developments according to a weighted points based system. EnviroDevelopment sets required performance outcomes rather than prescribing processes. Although this requires in-depth analysis of applications prior to certification, it has promoted recognition of some outstanding outcomes and avoids a “points chasing” mentality.

Valid for one year only
A feature of EnviroDevelopment is that permission to use the logo is only valid for one year, after which projects must renew their accreditation every 12 months. This ensures that developers continue to deliver on their environmental promises. It also gives purchasers confidence that they are purchasing a truly environmentally sensitive and sustainably designed property.

Ten projects have been certified in Queensland, including Mitchell EcoEnterprise Park (Mitchell Builders), Seaspray (Seaspray Project Management) and Fitzgibbon Chase (Urban Land Development Authority).

Five certified developments in Western Australia include Cygnia Cove (Richard Noble) and Capricorn Village (Capricorn Village JV), six in South Australia include  Lochiel Park (Land Management Corporation), Mawson Lakes (Delfin Lend Lease) and Blackwood Park (Adelaide Development Company). Two projects in Victoria to be certified include The Point (Stockland) and Marriott Waters (Villawood Properties).

EnvironDevelopment Professional
EnviroDevelopment Professional  is a membership program of individuals and companies that make up the wider professional community servicing sustainable development.

Members are required to complete a training package before qualifying for membership and harnessing the various profiling benefits, including the use of the EnviroDevelopment Professional logo.

National EnviroDevelopment manager Kirsty Chessher said  the initiative was created following feedback from sustainability operators across the country.

“Apart from a few green directories, there has been no mechanism to draw this niche business community together and harness the benefits of a professional membership platform.

“There is significant industry anticipation surrounding EnviroDevelopment Professional and we have already received many expressions of interest in being included in the first intake of members.”

editorial@thefifthestate.com.au

EnviroDevelopment is a scientifically-based branding and certification system which recognises exemplary outcomes in six key areas of sustainability – ecosystems, waste, energy, materials, water and community. The system rewards development projects with permission to display environmental compliance marketing symbols that reflect a development’s level of achievement in each of the six key areas.

A review involving more than 100 experts including ecologists, lawyers, architects, academics, planners, engineers, developers, economists and environmentally sustainable development professionals, has resulted in a comprehensive set of standards providing national consistency in greenhouse gas reduction and potable water usage measurements across different development types.

Significant additions have been made to cover ongoing community engagement, provision of social capital, community prosperity, place making and governance. Other changes include the introduction of a construction recycling waste target and expansion of the ecosystems element to cover climate change risk, resilience and adaptation.

Communications
EnviroDevelopment marketing symbols communicate to prospective purchasers that their intended purchase meets stringent environmental and sustainable development criteria. This message is clearly communicated to purchasers through the EnviroDevelopment logo.

The logo is a branch, with six individual leaves, each one representing one of the key areas of sustainability. Developments can apply for accreditation across all or any of the six key areas of sustainability. For each certification achieved, a symbol is inserted into the appropriate leaf.

The certification of EnviroDevelopment projects is overseen by the independent EnviroDevelopment board of management comprising small, medium and large-scale developers, lawyers, and environmental consultants and interested observers, including state and local government and green groups.

Not points chasing

EnviroDevelopment can be distinguished from other certification schemes for several distinct reasons. Firstly, it is target based. Other schemes assess developments according to a weighted points based system. EnviroDevelopment sets required performance outcomes rather than prescribing processes. Although this requires in-depth analysis of applications prior to certification, it has promoted recognition of some outstanding outcomes and avoids a “points chasing” mentality.

Valid for one year only

A feature of EnviroDevelopment is that permission to use the logo is only valid for one year, after which projects must renew their accreditation every 12 months. This ensures that developers continue to deliver on their environmental promises. It also gives purchasers confidence that they are purchasing a truly environmentally sensitive and sustainably designed property.

Ten projects have been certified in Queensland, including Mitchell EcoEnterprise Park (Mitchell Builders), Seaspray (Seaspray Project Management) and Fitzgibbon Chase (Urban Land Development Authority).

Five certified developments in Western Australia include Cygnia Cove (Richard Noble) and Capricorn Village (Capricorn Village JV), six in South Australia include Lochiel Park (Land Management Corporation), Mawson Lakes (Delfin Lend Lease) and Blackwood Park (Adelaide Development Company). Two projects in Victoria to be certified include The Point (Stockland) and Marriott Waters (Villawood Properties).

EnvironDevelopment Professional
EnviroDevelopment Professional is a membership program of individuals and companies that make up the wider professional community servicing sustainable development.

Members are required to complete a training package before qualifying for membership and harnessing the various profiling benefits, including the use of the EnviroDevelopment Professional logo.

National EnviroDevelopment manager Kirsty Chessher said the initiative was created following feedback from sustainability operators across the country.

“Apart from a few green directories, there has been no mechanism to draw this niche business community together and harness the benefits of a professional membership platform.

“There is significant industry anticipation surrounding EnviroDevelopment Professional and we have already received many expressions of interest in being included in the first intake of members.