14 June 2012 – Plastic will be in the spotlight when Australian communication strategists and entrepreneurs, Matt Perry and Ben Peacock from Republic of Everyone, and a team of global sustainability leaders, Doug Woodring from Ocean Recovery Alliance and Deborah Patton from Applied Brilliance, launch Plasticity Rio ’12, in Brazil on 21 June.
The event, to take place at the United Nations Rio+20 Earth Summit, is a one-day action and solutions oriented forum exploring innovations and solutions being carried out to ensure plastic is treated as a resource.
Mr Perry said Plasticity Rio’12 was “about creating opportunities for plastic, positive innovations, strategies, technologies and solutions so we can use it as a resource and move away from seeing it as just waste product”.
Supporting innovators include the United Nations Environment Program, Google, the Clinton Foundation, Business for the Environment and the National Resources Defence Council.
The team behind the conference has also launched a global competition, Capturing Gold, calling on innovators and geniuses alike to be part of the solution.
The competition uses Tinkby, an online collaboration platform designed to help large groups of people think together, to find ways for the sustainable use and re-use of plastic.
Entry deadline is 15 June with the winning ideas judged by an international jury and announced at Plasticity Rio ’12 and discussed in a half-day stakeholder workshop on 22 June.